Strategic management Essay Example | Topics and Well Written Essays - 2250 words - 1

Strategic management - Essay Example Aims of an organization. The way by which an organization can serve its clients, suppliers, distributers, shareholders and other stakeholders. Present organization’s situation in terms of explaining their business segment. It can include the declaration of organization’s core purpose of existing. Sense of Mission Sense of Mission creates a strong behaviour among the individuals so that they can fulfil their Mission of life. Creating the â€Å"Sense of Mission† is not creating the purpose only but it helps to achieve the purpose. â€Å"Sense of Mission† is a very important marketing principle. It states that an organization must define its mission in such a way that it should not only focus on their product and profit. They should focus on the broader social concept rather than the mere product orientation. The new generation managers are trained with a sense of social responsibility and they have a passion for achieving of bigger causes. Corporate Social R esponsibility Every organization has some obligations towards its society in which it operates. Every organization should take some initiatives to work for the environment. CSR is the contribution of an organization to the society. Corporate Social responsibility means sustaining the equilibrium between economic welfare of the organization with the social welfare. The trade off between two components can provide a balance sustainable growth for the organization. Many companies are engaged in serving the society through their corporate social responsibility. Following ethics and serving responsibility towards its society is an important part of the today’s business. For this analysis, Pepsi-Co organization has been chosen. Pepsi Co Ins. Is a multinational food and beverage company headquarter is in New York, USA. They are in the manufacturing, distribution and marketing of food items and beverages and other products also. PepsiCo started its business after the merger of Pepsi- Coca and Frito-Lay. Now PepsiCo has expanded their business in many dimensions. In 2012, Pepsi-Co was able to generate more than $1 billion of retail sales. PepsiCo is the second largest food and beverage company in the World. The Mission of Pepsi-Co is to be the World’s premier consumer products in foods and beverages. Their Mission is to serve financial benefits to its investors, the opportunities for growth to their employees, business partners, other stakeholders and the society in which they operate. They want to achieve this mission in the right ethical way with honesty and transparency. PepsiCo has a strong sense of mission also. Their sense of mission states that they are not focusing on the product orientation, they focus on Customer orientation. They emphasise on satisfaction of the customers. The focus of achievement is very strong. Not only the customization but also they believe that serving customers consistently and efficiently can create a stable customer rela tionship management. Retaining customers sometimes causes a conflict between its short term objectives. Pepsi-Co‘s sense of mission says that they are not in the business for profit purpose only but their goal is to serve people (Randall, 2008, p.45). Objectives including CSR: Pepsi-Co supports continual growth of shareholders. Their objective is to use best class design for packaging. Meets value, cost and performance criteria for customer satisfaction. Maintaining hygiene standards. Strives for least environmental footprint. Pepsi-Co strives for